6 Key Components to Fundraising for Charity

Stephen Geri Fundraising

Fundraising for charity is a wonderful thing; there is no doubt about that. However, the fundraising process can be a bit of a logistics nightmare if it isn’t thoroughly planned out. Since you want to make the most out of your charity drive, you will want to consider a few key components for developing and executing a successful fundraising event for the charity of your choice. As you start to formulate your plans, keep these following six key components in mind.

 

1. Establish Your Intent and Goals

Start off by establishing your intent. What is it you hope to accomplish? What are your goals for the fundraiser? You will likely have more than one goal, which is typical for fundraising events. Select a reasonable amount of money that you want to get from your efforts. This amount might depend on how long you intend to run your fundraiser and what kind of turnout you expect.

 

2. Budget and Pool Your Resources

What types of resources are already at your disposal? Pool them together and assess what you already have versus what you will need to invest in. You will also need to draft an inventory of expenses. How much will you be paying for a booth rental at an event? How much will it cost to get printed materials? Remember, your budget must include your fundraising goals, and be sure to leave room in your budget for any unforeseen additional expenses.

 

3. Market Toward Your Target Audience

Who is most likely to donate to your charity? Why should they donate? Knowing your target audience and what motivates them to support your selected cause is crucial. Your marketing procedures should be present in your social media accounts since the Internet is now the fastest way to spread the word about a fundraiser. Make sure your pitch to your target audience is concise, free of flowery words, and doesn’t read like a guilt-trip into donating.

 

4. Settle On a Sales/Donations Plan

How are people going to donate? Do you want to have different donation levels in place at your event? Settle on a cohesive sales/donation plan that will attract the most attention from your target audience.

 

5. Enlist Volunteers

Volunteers are the backbone of fundraising! Enlist a few volunteers to assist in your fundraiser. This helps you reduce costs of paying employees to attend an event and encourages giving behaviors.

 

6. Show Your Gratitude

This seems like a no-brainer, but show your gratitude to donors and volunteers. Incentivize donations with small but, desirable rewards, such as a raffle for a gift card or gift basket.

Your next fundraiser doesn’t have to be a headache. Taking these key components into consideration can help you better plan a fundraiser. The better you plan it, the better chance you have at meeting and possibly exceeding your goals.

 

Non-Traditional Ways to Give

Stephen Geri Non TraditionalThe idea of philanthropy, giving back or volunteering of any sorts typically revolves around monetary donations. Anyone with a passion to give back should be open to the various ways and opportunities charity presents, even if they stray from traditional ideas. Here are a few innovative ways you can get involved.

Clothing Donations

Thrift stores are charitable non-profits that aim to provide affordable, gently used clothing to local communities. The fashion industry is constantly raising it’s prices, lowering the amount of people who can afford new items to their wardrobe. On top of that, many can’t afford brand new items. That’s why thrift stores are entirely necessary to providing clothing in your community. If you have items in your closet that you haven’t worn in months, or years even, consider donating your clothing to a thrift or consignment shop in your area. Not only will the clothing you donate go to those who can’t afford items elsewhere, but thrift stores give percentages of their revenue to supporting intellectual disabilities as well as the homeless.

Solve Community Problem

You don’t have to own or even be part of a non-profit organization to make a difference in your community. If you see an issue arise or know of a problem, find ways to solve it. Having the right connections in your community can bring a team together. Reach out to build your team through flyers and advertising. Let them know what the issue is, when you plan to do something about it and most importantly how you need their help. Together, you and your community can combat a local issue for a better, brighter community.

Host a Benefit

If there is a cause or issue you are passionate about, host a benefit or fundraiser and donate to that cause. Not only will this help the cause financially, but it will take it a step further by spreading awareness. Often the word of mouth is a great way to get others to care about a cause. This opens up the opportunity for so many people to give back, beyond just yourself. Use this time to show people what you care about and how they can get involved. 

Volunteer Your Skills

Your community can utilize your skills and knowledge. If you have a particular talent, business or craft, volunteer that in any way you can think of. If you have a landscaping business, offer those services to the elderly in your community or to those who don’t have the ability to take care of their exterior. Another skillset that any community can use is painters. Whether you paint homes, offices or other buildings in your community, make your community look clean with a fresh coat of paint. There are so many more skills and opportunities to give back to your community.

Giving back to your community doesn’t have to be at all conventional. Any idea you have to give back, your community will appreciate. Time goes beyond money. Your community will be a better place if one person acts to make a difference.