Fundraising for charity is a wonderful thing; there is no doubt about that. However, the fundraising process can be a bit of a logistics nightmare if it isn’t thoroughly planned out. Since you want to make the most out of your charity drive, you will want to consider a few key components for developing and executing a successful fundraising event for the charity of your choice. As you start to formulate your plans, keep these following six key components in mind.
1. Establish Your Intent and Goals
Start off by establishing your intent. What is it you hope to accomplish? What are your goals for the fundraiser? You will likely have more than one goal, which is typical for fundraising events. Select a reasonable amount of money that you want to get from your efforts. This amount might depend on how long you intend to run your fundraiser and what kind of turnout you expect.
2. Budget and Pool Your Resources
What types of resources are already at your disposal? Pool them together and assess what you already have versus what you will need to invest in. You will also need to draft an inventory of expenses. How much will you be paying for a booth rental at an event? How much will it cost to get printed materials? Remember, your budget must include your fundraising goals, and be sure to leave room in your budget for any unforeseen additional expenses.
3. Market Toward Your Target Audience
Who is most likely to donate to your charity? Why should they donate? Knowing your target audience and what motivates them to support your selected cause is crucial. Your marketing procedures should be present in your social media accounts since the Internet is now the fastest way to spread the word about a fundraiser. Make sure your pitch to your target audience is concise, free of flowery words, and doesn’t read like a guilt-trip into donating.
4. Settle On a Sales/Donations Plan
How are people going to donate? Do you want to have different donation levels in place at your event? Settle on a cohesive sales/donation plan that will attract the most attention from your target audience.
5. Enlist Volunteers
Volunteers are the backbone of fundraising! Enlist a few volunteers to assist in your fundraiser. This helps you reduce costs of paying employees to attend an event and encourages giving behaviors.
6. Show Your Gratitude
This seems like a no-brainer, but show your gratitude to donors and volunteers. Incentivize donations with small but, desirable rewards, such as a raffle for a gift card or gift basket.
Your next fundraiser doesn’t have to be a headache. Taking these key components into consideration can help you better plan a fundraiser. The better you plan it, the better chance you have at meeting and possibly exceeding your goals.