So you have a cause that you are passionate about and now you want the rest of the world to know and care too. No matter how worthy your cause is, the truth is no one will know about it if you don’t spread awareness. If you’re ready to devote your time to spreading awareness, keep in mind it will take great effort! This list will give you some of the best traditional and non-traditional tactics to spread the word for your cause and truly raise awareness.
Post on Social Media
Over the last decade, social media has drastically changed the way humans are able to communicate. We once lived in a world where communication only extended as far as your neighborhood community and a phone line. Today, anyone can share anything on the internet anywhere in the world with access.
Social media is a great way to spread awareness for your cause! Your audience reach will be much greater than traditional marketing. Depending on what your budget is, you can use paid promotion and ads to reach even more people! This is a great way to get the word out quickly without requiring a lot of your time.
Host an Event
Fundraising events are a great way to get your community involved. Not only will this boost your donations, but it will dually boost awareness. People give to causes they know about and believe in, so in-person fundraising is a great way to put your cause in front of the public.
A tip to keep in mind is to host an event in which people can participate. Sporting events, gallas, art exhibitions, or dinner parties are a great way to give your audience something to do and a reason to stay and learn about your cause.
Create a Contest
In dual use with social media, create a contest to get people rallied up! A great way to get the public involved is to create and host a contest.
Two fantastic examples of contents are photograph contests and video contests. In previous years, a viral video contest was the Ice Bucket Challenge. This video challenge was for the ALS Association, and in the summer of 2014, $115 million was raised for the cause. The video challenged individuals to film themselves dumping a bucket of ice over their heads, donating to ALS, and then challenging their friends and family members to do it too!
Just like the ice bucket challenge, you can create a photo or video challenge to your audience in order to spread awareness. When you have a contest or challenge that requires individuals to share with family and friends, you’d be surprised how fast the awareness spreads.